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Take a breather for Lung Cancer Awareness Month

November is Lung Cancer Awareness Month. The Roy Castle Lung Foundation is highlighting the need for increased awareness, funding and action. Happily, that action can take place in the kitchen. And it tastes great. Got your apron handy?

The Roy Castle Lung Foundation is encouraging as many people as possible to host a cake bake day during November. Get involved using the charity’s free resources and you’ll be helping to fund additional lung cancer research with each tasty mouthful. Just as well too. Alarming new facts and figures show that research is more important than ever.

Why is lung cancer research so important?

Lung cancer has the worst prognosis of any cancer. Around 109 new diagnoses are made in the UK every day, with the average post-diagnosis life-expectancy just 20 weeks. The high cost of treatment and premature death of people in employment costs the British economy £2.4 billion every year. And the aging population means that the number of women in the UK living with lung cancer is set to triple over the next 30 years, while male cases are predicted to rise by 8% in the same period - according to figures from cancer charity Macmillan.

With that in mind, it’s no surprise that people are rushing to the kitchen to put their baking skills to the test. You can find out more about hosting a cake bake day and download free invites and posters on the Roy Castle Lung Foundation website.

So where does travel insurance come into it?

World First specialise in providing affordable travel insurance for cancer patients. We give them the same comprehensive policies as we give to every other customer. It’s our line in the sand. Lots of other insurers turn customers away when they’re looking for holiday insurance with cancer cover, while others charge them a fortune. But we believe in a fairer deal.

Peace of mind for your holiday

Policyholders receive 24/7 access to medical assistance and customer support channels, £5 million worth of cover for medical costs and cancellation cover too. There’s also ample protection for the loss or theft of baggage, cash and travel documents. And we’ll even compensate for travel delays. It’s all the cover you need to get a little extra peace of mind for your holiday.

Read more about our cost-effective pre-existing medical travel insurance at

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