The new World First web site is to be launched this weekend. It marks the completion of first stage of a new era for us with a new emphasis on building our reputation across the Internet with a variety of social media outlets, this blog being one of the main ones.
Insurance doesn’t have a very good reputation. Insurers are only about one rung up on the interesting chain from accountants. But there’s more to us than you might think. Travel insurance is part of the travel industry. That’s already more interesting isn’t it? So we’re going to be talking about the travel industry, not just insurance. (more…)